Internet Marketing Book Reviews
 by an
Internet Marketing Professional
For
 Internet Marketing Professionals

"The  Great  Thing  About  Internet  Marketing  Is  That  You Can  Very  Quickly  Become  An  Expert  Just  By  Reading  Enough  About  It."


Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here To Buy Marketing Models by Philip Kotler, Gary L. Lilien, and K. Sridhar Moorthy
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Marketing Models
by Philip Kotler, Gary L. Lilien, K. Sridhar Moorthy
Category: Quantitative
Rating:
Recommended ?    Nope
"This book is better suited for professors than business managers. The math in this book is just too deep. To grasp any of the material in this book, the reader would have to completely at home with heavy-duty matrix theory and integral calculus. This would be a great manual to research a doctoral thesis in marketing, but not so much for finding practical information that is readily useable. It is written by perhaps the world's most reknowned marketing professor, Philip Kotler. If you are professor or a big-time marketing quantitative specialist, you'll probably like this book. Most others wouldn't enjoy a book that has double integrals in every page."

 

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Beginning PHP 5 and MySQL E-Commerce: From Novice to Professional
by Cristian Darie, Mihai Bucica
Category: Web Site Design
Rating:
Recommended ?    Run From This Book
"These authors scare me a little. If this is a manual for beginners, I'd sure HATE to see the advanced manual. Unless you're pretty strong in PHP, you'll be lost. This was my first book I bought when I began to learn to learn PHP. I almost gave up learning PHP as a result of this "beginners" book. The book dumps several pages of PHP code at time on the reader with no breaks for explanation. The book also focuses on difficult tasks that are readily available elsewhere, such as building a checkout counter. If you are interested in learning PHP, check out any book written by Larry Ulman. He KNOWS how to explain PHP."

 

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Multidimensional Scaling (Quantitative Applications in the Social Sciences)
by Joseph B. Kruskal, Myron Wish
Category: Quantitative
Rating:
Recommended ?    This Book Hurts!
"There's gotta be an easier way to learn Multidimensional Scaling than this booklet (92 pages). I still have a headache from trying to understand the math as the author presented it. Sorry, can't recommend it, unless you have trouble falling asleep."

 
Click Here to Buy 101 Ways to Promote Your Site
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101 Ways to Promote Your Web Site (101 Ways series)
by Susan Sweeney CA
Category: General Marketing
Rating:
Recommended ?    Nope. Too general.
"I found it a bit too general. It's a decent book if you are new to Internet marketing. The book touches a lot of topics but doesn't go too far below the surface on most of them. If you're an experienced Internet marketer, you'll probably find that this book doesn't go deep enough into most topics to be that useful."

 
Click Here to Buy The New Rules of Marketing and PR
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and
by David Meerman Scott
Category: General Marketing
Rating:
Recommended ?    No Meat
"Not enough meat. Maybe a good intro to today's marketing, but covers all major topics without enough detail (for me anyway). If you're fairly new to marketing, this provides a very good overview. If you're an experienced Internet marketing, you'll be asking "Where's the beef?"

 

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