Internet Marketing Book Reviews
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Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here to Buy This Great Book on Adobe Acrobat Professional
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Adobe Acrobat 9 Classroom in a Book
by Adobe Creative Team
Category: Graphics
Rating:
Recommended ?    Yes - Very Complete
"Did a real good job of providing easy-to-follow instructions to master the incredible capabilities of Adobe Acrobat 9 Pro Extended (top of the line for this product). This book opened up a whole new group of possibilities of how to make the ordinary .pdf document a centerpiece of an interactive marketing strategy. If you do interactive marketing, this easy read will give a unique and powerful new tool set of tricks you can do with a .pdf document. Adobe Acrobat is pretty darn expensive (Adobe Acrobat Standard costs about $300, Adobe Acrobat Pro costs about $450, and Adobe Acrobat Pro Extended costs about $700), but once you read this book, you'll be glad you bought the software and this instructional manual. I use Adobe Acrobat Pro Extended and, as an eBook author, I couldn't live without it. It is really amazing what that software package can do. If you produce any kind of informational products for download, you'll really appreciate the capabilities of Adobe Acrobat Pro Extended. This book covers all of its capabilities (and Adobe Acrobat Standard and Pro) and is easy-to-follow and implement. This book quickly brought me up to speed with this outstanding software package. The software and the book were worth the money to me."

 
Click Here To Buy Web Analytics: An Hour a Day by Avinash Kaushik
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Web Analytics: An Hour a Day
by Avinash Kaushik
Category: Analytics
Rating:
Recommended ?    Wasn't That Good
"I know that this book is one of the most popular in the field of web analytics, but I can't recommend it. The book analyzes web analytics from the viewpoint of a corporation that has substantial resources and personnel that can be dedicated to the issue. If that's what you're looking for, this is the book for you. I, on the other hand, read books from the "An Hour a Day" series so that I can improve my individual skill in some area. The book does not focus much at all on individual improvement in the area of web analytics, but instead focuses on how a corporate web analytics program could be improved. While I can't recommend this book, I totally recommend reading the author Avinash Kaushik's famous web analytics blog called Occam's Razor. Avinash is quite possibly the world's foremost authority on web analytics. If you ever get a chance to hear him speak, you'll really enjoy it. His speeches, podcasts, and webinars are as entertaining as they are informative. But, if you are looking for a book that will provide solid tips to help you improve your own personal web analytics skills, two better choices of books are Brian Clifton's Advanced Web Metrics with Google Analytics and Jason Burby's Actionable Web Analytics."

 
Click Here To Buy Photoshop Elements 5: The Missing Manual by Barbara Brundage
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Photoshop Elements 5: The Missing Manual
by Barbara Brundage
Category: Graphics
Rating:
Recommended ?    EZ To Follow
"Very clear instruction manual to learn Photoshop Elements 5. I reference this book nearly every time I use Photoshop Elements. If you go through and do all of the exercises in this book, you will be completely at home with this software. This manual is arranged very intuitively. It is very easy to locate the task that you are trying to figure out. Hey, who wants to spend $700 on Photoshop when you can buy Photoshop Elements (8 is the current version) for less than $100 and get 90% of the functionality of Photoshop? "

 
Click Here To Buy The Quiet Revolution in Email Marketing by Bill Nussey
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The Quiet Revolution in Email Marketing
by Bill Nussey
Category: Email
Rating:
Recommended ?    Excellent Email Book
"If you do email marketing, you probably already know about this book. The author Bill Nussey cleary explains today's email marketing strategies in a methodic way that is easy to follow. He presents a number of different frameworks that I had not seen before. These frameworks allow the email marketing to break-down and analyze an email marketing campaign in a very granular way. No doubt, if you do email marketing, don't even think of not reading this book."

 
Click Here To Buy How to Make Money with YouTube by Brad Schepp and Debra Schepp
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How to Make Money with YouTube
by Brad Schepp, Debra Schepp
Category: Social Media
Rating:
Recommended ?    Decent Book
"Liked this book about YouTube marketing. It doesn't go into too much technical detail about YouTube but does provide an excellent discussion from a business point of view. This book will keep you pointed in the right direction while you're planning, making, and marketing your YouTube videos. I definitely recommend this book, although, by far, the best book I've read about marketing on YouTube is YouTube and Video Marketing - An Hour a Day by Greg Jarboe."

 

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