Internet Marketing Book Reviews
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For
 Internet Marketing Professionals

"The  Great  Thing  About  Internet  Marketing  Is  That  You Can  Very  Quickly  Become  An  Expert  Just  By  Reading  Enough  About  It."


Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here To Buy The Strategy and Tactics of Pricing by Thomas T. Nagle and John Hogan
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
by Thomas T. Nagle, John Hogan
Category: General Marketing
Rating:
Recommended ?    THE Pricing Bible!
"For nearly two decades, this book has been the most influencial and highly regarded reference among pricing professionals." That's a quote from the president of the Professional Pricing Society. It is any extremely well though-out book that provides a comprehensive framework and thorough discussion for pricing your products, but don't expect to read this book in a day. It is best to read this book cover to cover and not pick and choose individual sections to read. The good stuff is on every page and if you selectively pick what to read, you will miss important points that are pertinent to your business. Throughout the entire book, the authors, Thomas Nagle and John Hogan, continuously remind that reader that the overall goal of pricing is to find the combination of margin and market share that maximize profitability over the long term. The authors discuss all major pricing mistakes and how to correct them. Strategies for creating more value in the customers' minds are discussed in detail. There are too many topics presented in this thorough book to list all of them here, but some of the discussions that really stood out to me were the sections on financial and breakeven analysis, market segmentation to create additional value, pricing against competition, pricing for distribution channels, and how to communicate value so the customer will recognize that value and pay for it. What business wouldn't like to know more about that last point? The authors do a fantastic job of thoroughly discussing topics and then clarifying the topics even further with graphs and charts. There is a good amount of number crunching throughout the book, but deep math skills are not needed. This book is packed with valuable material - I would say enough to fill at least an entire 1/3 of a semester-long MBA course. It's not a fun read but there is no question that this by far the most comprehensive source of information about pricing strategy. This book should be required reading for all MBA marketing majors, business owners, and marketing managers."

 
Click Here To Buy The Twitter Book by Tim O'Reilly and Sarah Milstein
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The Twitter Book
by Tim O'Reilly, Sarah Milstein
Category: Social Media
Rating:
Recommended ?    Great Twitter Intro
"If you're getting into Twitter, this is a great book. This is a clear, easy-to-read, comprehensive little manual that will have you doing Twitter like a pro quickly. This is probably the best book for beginner Twitter users. It also has a lot of tips and techniques for experienced Twtterers as well. As I am paging through it, I noticed quite a few tips and Twitter services highlighted in this books that I had meant to implement, but haven't yet. This book was very useful to me when I began using Twitter and is still an excellent resource as I grow more experienced with Twitter. I really like the way the topics are presented in little bite-size chunks with lots of screenshots. Very easy to follow and understand."

 
Click Here To Buy Twitter Tips, Tricks, and Tweets by Paul McFedries and Pete Cashmore
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Twitter Tips, Tricks, and Tweets
by Paul McFedries, Pete Cashmore
Category: Social Media
Rating:
Recommended ?    Best Twitter Book
"This a great book for Twitter users who already have good familiarity with Twitter. Just like its title says, it just LOADED with tips and tricks that many regular Twitter users would probably not be aware of. It provides the clearest and most thorough discussion of many advanced topics such as how to use Twitter on your mobile, Twitter widgets, how to display your Twitter feed, and tools and apps to take your Twitter use to the next level. If I could only keep one book on Twitter, it would be this one. To the authors Paul McFedries and Pete Cashmore, you've done a fantastic job researching the deepest book yet on Twitter!"

 
Click Here To Buy Ultimate Guide to Google AdWords by Perry Marshall
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
by Perry Marshall
Category: SEM
Rating:
Recommended ?    Perry Marshall !
"I have to state up front that I am a GIANT fan of Perry Marshall. He is the top dog among Google AdWords gurus. I'll buy anything he writes, he's that good. This book is no exception. But, as good as this book is, you'll find even better AdWords instruction manuals on Perry's web site (www.PerryMarshall.com). The AdWords book you NEED to read is not available on Amazon but can be found on Perry's site. It is exactly what the title says it is: The Definitive Guide To Google AdWords. No other book on the market comes close to this on the topic of Google AdWords. I would even go so far as to say that The Definite Guide is one of the top 5 books I have ever read on Internet marketing. If you do AdWords, you NEED The Definite Guide. There is a lot of Perry's site and every bit of it is owning and MASTERING if you make money with Google AdWords. No doubt, Perry Marshall is a giant in our field and has probably helped more people become successful in Internet marketing than almost anyone else. Thanks Perry !"

 
Click Here To Buy Web Analytics: An Hour a Day by Avinash Kaushik
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Web Analytics: An Hour a Day
by Avinash Kaushik
Category: Analytics
Rating:
Recommended ?    Wasn't That Good
"I know that this book is one of the most popular in the field of web analytics, but I can't recommend it. The book analyzes web analytics from the viewpoint of a corporation that has substantial resources and personnel that can be dedicated to the issue. If that's what you're looking for, this is the book for you. I, on the other hand, read books from the "An Hour a Day" series so that I can improve my individual skill in some area. The book does not focus much at all on individual improvement in the area of web analytics, but instead focuses on how a corporate web analytics program could be improved. While I can't recommend this book, I totally recommend reading the author Avinash Kaushik's famous web analytics blog called Occam's Razor. Avinash is quite possibly the world's foremost authority on web analytics. If you ever get a chance to hear him speak, you'll really enjoy it. His speeches, podcasts, and webinars are as entertaining as they are informative. But, if you are looking for a book that will provide solid tips to help you improve your own personal web analytics skills, two better choices of books are Brian Clifton's Advanced Web Metrics with Google Analytics and Jason Burby's Actionable Web Analytics."

 

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