Internet Marketing Book Reviews
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Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here To Buy The Art of SpeedReading People: How to Size People Up and Speak Their Language
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The Art of SpeedReading People: How to Size People Up and Speak Their Language
by Paul D. Tieger, Barbara Barron-Tieger
Category: General Marketing
Rating:
Recommended ?    So True It's SCARY!
"U GOTTA READ THIS BOOK! You wouldn't believe how accurate it is. The book divides people in 16 groups and provides a simple framework for classifying people into their respective groups and then how to interact with the individuals of each group. The book is based on deep research and provides an uncanny framework that you'll easily be able to apply to everyone you know. The book is almost spooky! "

 
Click Here To Buy The Author's Guide to Building an Online Platform by Stephanie Chandler
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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
by Stephanie Chandler
Category: General Marketing
Rating:
Recommended ?    Authors Will Like
"If you sell any informational product online, you'll want to buy and carefully read anything Stephanie Chandler puts out. I sell an informational product online - the Excel Statistical Master - and I found numerous tips that I was able to put into practice immediately with excellent results. Even in you are just giving away informational to generate leads, this is the book for you. This book provides a clear set of guidelines for selling informational products online. In addition, the book provides a number os interviews with successful infoneurs. I found these interviews as valuable as the other instructional content in the book. Great books for authors and also for people (most likely affiliates) who are selling the informational products of someone else. If you read this, definitely read her other masterpiece - From Entrepreneur to Infopreneur. Both are great. I would rate the latter slightly better and more complete. Both are great books though."

 
Click Here To Buy The Fundamentals of Business-to-Business Sales & Marketing
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The Fundamentals of Business-to-Business Sales & Marketing
by John Coe
Category: General Marketing
Rating:
Recommended ?    Essential B2B Read
"A very interesting look from an old-time B2B salesperson about how things have changed, and how they have stayed the same. This book provides an incisive look at how the old-timer techniques are applied today. The book also provides an excellent framework for analyzing the B2B sales cycle. B2B sellers SHOULD read this book. It is an easy and very interesting read. You can probably finish it during one long plane ride. "

 
Click Here To Buy The Muvipix.com Guide To Adobe Premiere Elements 7 by Steve Grisetti
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The Muvipix.com Guide To Adobe Premiere Elements 7
by Steve Grisetti
Category: Video
Rating:
Recommended ?    Formatting Hurts It
"It is definitely not the easiest how-to book I've ever seen about learning a new software package. The author attempted to make this a thin paperback - it's only about 150 pages - by compressing the text font and screen shots as small as possible. The screen shots were, in many cases, not directly next to text that was associated with that particular screen shot. Many more and larger screen shots are needed to enhance clarity. On the plus side, the author does a good job with clear explanation of the functionality of Adobe Premier Elements 7. Adobe Premier Elements (now in version 8) is a fantastic piece of video-making software with probably 90% of the functionality of Adobe Premier, but at one-tenth of the price. ($80 for Premier Elements vs. $800 for Premier). This book got me started with Premier Elements and I felt like I had basic mastery of the software when I finished the book. I will say that the very small text fonts and screenshots made the journey harder than it should have been. It's too bad because I thought the author was able to articulate the material clearly. With larger fonts and screen shots, it would be an excellent book."

 
Click Here To Buy The New Direct Marketing
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates
Category: Quantitative
Rating:
Recommended ?    Deep Analysis Book!
"This book is THE TOP DOG is you want to deep-sea dive into the quantitative ocean of direct marketing. No book does it better. You'll need a strong statistical background and patience to get through this. Actually, you'll probably never read this THICK, hardcover textbook from cover to cover, but you'll probably pick and choose sections applicable to whatever you are doing. Marketing Propeller-Heads, this is your book. I loved it (yes, I'm into that sort of quantitative weirdness) and use a lot of it for analysis in my job as an Internet marketing manager. If you're not a serious quant jock, move along, nothing to see here."

 

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