Internet Marketing Book Reviews
 by an
Internet Marketing Professional
For
 Internet Marketing Professionals

"The  Great  Thing  About  Internet  Marketing  Is  That  You Can  Very  Quickly  Become  An  Expert  Just  By  Reading  Enough  About  It."


Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here To Buy Plug Your Business by Steve Weber
Click to go to Amazon and
purchase this book
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts
by Steve Weber
Category: Social Media
Rating:
Recommended ?    Too Light
"Read it, found it a little light. It's just a little more than 100 pages. It skims through a bunch of topics and gives tidbits here and there. I'm not even sure this book is a good introduction to Web 2.0 marketing. The best marketing book I've ever read on the topic of web 2.0 marketing is: Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah, and David Meerman Scott. That book stands shoulder head and shoulders above the rest."

 
Click Here to Get This GREAT Book About Earning Money With a Blog
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purchase this book
ProBlogger: Secrets for Blogging Your Way to a Sixfigure Income
by Darren Rowse, Chris Garrett
Category: Social Media
Rating:
Recommended ?    Strong YES
"If you are blogging to make money and haven't read this book, you are in for a treat! Co-authors Darren Rowse and Chris Garrett lay out all of the details that the aspiring blogger needs in order to begin earning money at blogging. The book also pulls no punches in telling the readers how much work they will have to put in and how remarkable their blogs really must be to draw advertising dollars. Professional blogging is indeed full-time work, make no mistake. Darren and Chris have created in this manual a detailed roadmap for new and experienced bloggers alike who might have unique idea for a blog and enough passion and material about the topic for the long haul. I've got a blog and now I have a million new ideas about how to make the blog more "can't live without it" for my current subscribers and how to reel in more new readers. The book is an easy and enjoyable read. I read the entire thing in one cross-country flight. The sections of their book that I found most useful were the chapters on income and earning strategies, how to write a blog, blogging for a niche, blog networks, blog promotion and marketing, and the secrets of successful blogging. If you're a blogger, this is a book you shouldn't be without. The authors make all of their income from blogging and this book brightly lights the way for the anyone who aspires to be a pro blogger."

 
Click Here To Buy Kristin Zhivago's Rivers of Revenue
Click to go to Amazon and
purchase this book
Rivers of Revenue: What to Do When the Money Stops Flowing
by Kristin Zhivago
Category: General Marketing
Rating:
Recommended ?    Yes, New Thinking!
"The best book ever about interacting with your customers in such a way that you find out just how to make the products they need and how to market to them in the way they want. It's really a book that everyone doing anything related to marketing and product development should read. The author, Kristin Zhivago, is one of the big names in marketing consultanting. She's been helping companies for more than 35 years to better understand where they are falling down in their regular interactions with their customers during the selling process. I personally know someone who read this book and then hired Kristin Zhivago to help him improve his selling process. I believe he did not get the results he could have had he closely followed Kristin's advice in her book and in the analysis that she provided at the end of her consulting engagement. It was too bad because I think Kristin's advice in her book and in her report were right on."

 
Click Here To Buy SEO: Search Engine Optimization Bible by Jerri Ledford
Click to go to Amazon and
purchase this book
SEO: Search Engine Optimization Bible
by Jerri L. Ledford
Category: SEO
Rating:
Recommended ?    Great SEO Book
"Jerri Ledford has really covered it. This book beats any other that I have read on the topic of search engine optimization. There is plenty of new stuff in this very complete book, even for the SEO specialist. The book is justifiably titled the "Search Engine Optimization Bible." It is a complete manual on SEO and covers every major topic topic on SEO in detail. The author also covers many of the latest topics not seen in other SEO books, such as social media strategies to improve search engine optimization, using automated content generation for SEO, SEO spam, how the robots, spiders, and crawlers work, and user interaction's role in SEO. The final section of the book is a bonus containing interviews with many of the captains of the SEO industry. Great stuff not found in any other SEO books. I found the book valuable when building my commercial site and I recommend it to you."

 
Click Here To Buy Show Me: Marketing with Video on the Internet by Jessica Kizorek
Click to go to Amazon and
purchase this book
Show Me: Marketing with Video on the Internet
by Jessica Kizorek
Category: Social Media
Rating:
Recommended ?    Only an Overview
"A decent overview of the entire Internet video marketing field. I really liked the mini-interviews with top Internet marketing folks scattered throughout. Reading those gives the reader an understanding of the huge potential of video marketing. That is the main point of the whole book. The author states several times throughout the book that no one has really perfected video marketing on the Internet yet. The opportunity in this brand-new field is unlimited. That point was clearly conveyed from beginning to end of this interesting book. It was one of the books that made me say, "Hey, I need to learn more about this." The only downside of this book is that it presents only an overview of the entire field. There is not a lot of meat or tips that you can directly apply to your video marketing efforts. Still, a worthwhile book and an EZ, quick read."

 

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