Internet Marketing Book Reviews
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Internet Marketing Professional
For
 Internet Marketing Professionals

"The  Great  Thing  About  Internet  Marketing  Is  That  You Can  Very  Quickly  Become  An  Expert  Just  By  Reading  Enough  About  It."


Internet Marketing Book Reviews

"Find Out What's Really Good - And What's Not"


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Click Here To Buy Get to the Top on Google by David Viney
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Get to the Top on Google
by David Viney
Category: SEO
Rating:
Recommended ?    Only Has Basics
"If you are new to SEO, it's a good book. If you're experienced at SEO, you won't find anything you didn't know."

 
Click Here To Buy Google Analytics, 3rd Edition
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Google Analytics, 3rd Edition
by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler
Category: Analytics
Rating:
Recommended ?    Not Deep Enough
"I've only read the 1st edition of this book which came out in 2006, so maybe it isn't fair for me to critique the book, which is in its 3rd edition now. I found the earlier edition to be light on detailed instructions needed to accomplish specific tasks. If you are experienced with Google Analytics, you would definitely want something that goes into a lot more detail, such as Brian Clifton's Advanced Web Metrics With Google Analytics. "

 
Click Here To Buy This Excellent Book About Google Blogger
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Google Blogger For Dummies
by Susan Gunelius
Category: Social Media
Rating:
Recommended ?    Yes, Definitely
"My blog is done with Google Blogger and I bought this book to get more good tips on Blogger. I wasn't disappointed. Author Susan Gunelius starts with the basic nuts and bolts of setting up a Blogger blog and gets deeper with every chapter. Knowing that many bloggers (myself included) are trying to monetize their blog, her book includes an entire section of making money with Blogger. Later in the book is another follow-up chapter devoted to bloggers using Google AdSense. I found the most useful section to be chapter 8, Adding Features and Functionality with Elements and Gadgets. That chapter describes a number of interesting and useful tools that I was not aware of. I am now in the process of installing many of them into my Blogger blog. Here's the URL to my Google Blogger blog, which is about how to do advanced marketing statistics so you can make better marketing decisions: http://blog.excelmasterseries.com/ This book is relatively full of useful content on every page. If you've set up a blog with Blogger and are looking for new tips, this book is a good one."

 
Click Here To Buy Honest Seduction
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Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers
by Scott Brinker, Anna Talerico, Justin Talerico
Category: Landing Pages
Rating:
Recommended ?    Truly New Thinking!
"The book Honest Seduction outlines a unique and effective "post-click" marketing strategy. The authors believe, rightly so, that a one-page-suits-all landing page doesn't get the job done like it could be done. They have replaced the single landing page with an entire conversion path. The path starts with a segmentation question on the initial landing page, which then leads the visitor down a path much more customized to the visitor's individual needs. The book makes great sense and I am trying to apply its principles to landing pages that I create. The authors' company, IonInteractive, has documented large increases in client conversion rates after their principles were implemented. This book is a long-overdue, fresh approach to marketing to a prospect after the prospect's initial click. I highly recommend this book."

 
Click Here To Buy How to Make Money with YouTube by Brad Schepp and Debra Schepp
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How to Make Money with YouTube
by Brad Schepp, Debra Schepp
Category: Social Media
Rating:
Recommended ?    Decent Book
"Liked this book about YouTube marketing. It doesn't go into too much technical detail about YouTube but does provide an excellent discussion from a business point of view. This book will keep you pointed in the right direction while you're planning, making, and marketing your YouTube videos. I definitely recommend this book, although, by far, the best book I've read about marketing on YouTube is YouTube and Video Marketing - An Hour a Day by Greg Jarboe."

 

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